Author name: Upasana Tripathi

Healthcare is no longer only about diagnosis and treatment.Today, patient experience plays a critical role in how people choose and […]

Dentistry is evolving rapidly. Traditional dental procedures that once required multiple visits, physical impressions, and long waiting times are now

Many couples start IVF with hope — especially when all their medical reports look normal. Hormone levels are fine.Sperm count

Introduction Most dental clinics assume patients don’t return because of pricing, fear, or treatment discomfort. But in reality, many patients

In Vitro Fertilization (IVF) has helped millions of couples conceive. However, IVF does not have a 100% success rate. If

Healthcare has traditionally measured success using familiar KPIs: Number of patients Bed occupancy Revenue Clinical outcomes But in today’s digital-first

Introduction Many dental clinics invest in a website, Google Maps listing, and digital marketing — yet still face one frustrating

Introduction Every missed call at a clinic is not just a missed ring — it’s a missed patient. In today’s

Introduction In 2026, patients don’t ask “Which doctor should I visit?” They ask Google. Searches like “doctor near me”, “clinic

AI in Healthcare Marketing: How Clinics Can Increase Patient Appointments in 2026 Introduction Many doctors and clinics struggle to rank